Thanks to its violet shade, it reduces yellow tones in light-colored hair, eliminating any brassy hues in just one wash. It's like getting a salon-worthy treatment and who doesn't want that?

Fanola No Yellow is the best damn purple shampoo your gray, super-lightened, or decolored hair could ever ask for!

According to Kiyah Wright, a celebrity hairstylist investing in a purple-pigmented shampoo will do the trick in protecting your newly blonde locks — keeping discoloration and brassiness at bay. Her favorite? No Yellow Shampoo by Fanola.

Blackstone NYC colorist Patti O’Gara loves Fanola No Orange, a blue-pigmented shampoo for brunettes struggling with unwanted orange tones. “One to two applications should subtly tone the hair, extending the life of those pricey highlights,”

Kiyah Wright, hairstylist and founder of Muze Hair in Los Angeles, who works with Jennifer Hudson, Tyra Banks, and Laverne Cox, is a fan of this Italian hair-care line.