It's hard to keep a healthy hairdo after the chemical-heavy coloring. Fortunately, Fanola had that in mind when they designed the Rubino Puro Keratin shampoo. It's made with keratin proteins and argan oil to restore hair back to its natural strength and weave a fresh sheen to make the color pop. And it cleans with easy care without any harsh SLS chemicals. It's a pure dose of health and new beginning for a great head of hair.