Oro Puro Illuminating Shampoo

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All hair needs cleaning, and good color deserves good care. Most shampoos are doing more harm than good by stripping the hair of its natural oils. But don't think that you have to sacrifice your beautiful luster for clean hair. The Oro Puro Illuminating Keratin shampoo cleans hair with a delicate mixture of argan and sweet cypress oil to protect the hair from aging effects and harsh natural elements like UV radiation. It contains microactive gold to enhance hair color to a new level of luxury. This shampoo will bring out the most of the color while making the hair light, soft, and clean.


  • Enriched with argan oil for health
  • Made with sweet cypress oil for protection
  • Made with microactive gold for looks
  • Gentle cleansing
  • Softens and brightens hair
How/When: Apply to wet hair, rub then rinse off. Can be used in between hair color appointments to add extra shine to the hair and color. Product can be used at home as a regular shampoo.

Additional Info

  • Benefits
  • Illuminates hais with Keratin, Argan Oil
  • Formulated with a UV Filter to prevent Sun damage
  • Softens and nourishes hair and eliminates frizz.


    Aqua (Water), Ammonium Lauryl Sulfate, Sodium Myreth Sulfate, Sodium Cocoamphoacetate, Sodium Chloride, Parfum (Fragrance), Citric Acid, Guar Hydroxypropyltrimonium Chloride, Triethylene Glycol, Benzyl Alcohol, Propylene Glycol, Argania Spinosa Kernel Oil, Cyperus Esculentus Root Oil, Methylchloroisothiazolinone Methylisothiazolinone, Hydrolyzed Keratin, Polyamide-2, Magnesium Nitrate, Magnesium Chloride, CI 19140 (FD&C YELLOW 5), Phenoxyethanol, CI 14700 (FD&C RED 4), Colloidal Gold , Leuconostoc/Radish Root Ferment Filtrate, Ethylhexylglycerin