At the beginning of every year, the International Salon and Spa Expo, ISSE for short, is held by the Professional Beauty Association in Long Beach, CA. It is the biggest weekend in professional beauty, and Fanola had the privilege of being exhibitors this year!
Fanola had the cutest booth with the sweetest Artists. We were able to fly out our fabulous artist to come hang out with us to talk and shop some hair. We were able to see our Artists, @josievilay, @ultrafadebyrich, @carlosrojas911 and so many more!
Our booth had a our signature purple theme, which made for the perfect photo-op. Our artist got to hang out in our super relaxing VIP area, while our customers got their hands on some purple and blue shampoo.
Our booth even won the ISSE Influencer award, for most influential booth! Here is our campaign manager Mona, and head of social media, Teena posing in front of their hard work! They designed our entire booth!
To top it all of ISSE customers were the first customers to get our Vegan No Orange line and get to look at Fanola's different colors at the color bar!
We had so much hanging out with our artists and Fanola Fam! Our Vegan No Orange made it's debut and we couldn't be more proud!
Here's a mini gallery of ISSE!
We had the best time, and already can't wait for next year's ISSE! For now, you can get you own brand new Vegan No Orange! Welcome to the vegan brass-free world, babe!