Fanola had the pleasure of interviewing Fanola Babe Karissa Duncan! We got to learn so much about her, from what inspires her to how she shines in the social media industry!
What inspired you to start your brand?
I have always loved fashion and beauty. When I started gaining followers on Instagram, I wanted to become a fashion influencer. So, I started posting more fashion-based photos, and it turned into a full-time job!
How did you get into style and fashion?
I was the little girl with a pink room and and boxes full of hair accessories and makeup. I have always loved shopping and finding pieces to put together to make the “perfect outfit.” I went to a private school and had to wear uniforms, so when we had "free dress" days, I would be so excited to pick out an outfit! I’ve always loved style and fashion, so being a fashion influencer is basically my dream job.
How do you approach new trends and make them your own?
I’m always down to try new trends because I like to try new things. Sometimes I I’ll start my own trend and then see other people doing the same thing. Creativity is key!
How did you come to define your own aesthetic?
When I first started my Instagram, I struggled a little bit on finding a theme because I wasn’t sure what kind of influencer I wanted to be. Once I started daily vlogs with my boyfriend, Nate Garner, I started gaining a following and I was motivated to take my page more serious, so I decided to start posting fashion photos, while keeping it colorful and fun, and staying appropriate for brands. I also love to use filters on my photos to keep the same aesthetic throughout my page.
What 3 things does anyone starting in your industry need to know?
3 things that I have learned are to always stay consistent, always be open about your life and show what you’re doing throughout the day because the more active you are, the more engaged your audience is. Also, be your true authentic self and don’t be afraid to step outside the box with trends.
What encourages you to work with certain brands? What do you look for in a brand when collaborating?
I love working with brands because I like to work with others. I get excited when I’m offered a job because I get to make it my own little project, and come up with cool and unique photos/videos to promote whatever product I’m promoting, in the most organic way possible.
What do you enjoy about working with the team at Fanola?
I love Fanola, not only because everyone is so incredibly nice, but the products are amazing. The shampoos and conditioners smell delicious and I have definitely seen a change in my hair. I’m obsessed! Fanola is definitely a brand I would love to work with long-term.
We loved getting to talk to Karissa!