Carly Incontro Talks Social Media And Her Iconic Hair Evolution

Carly Incontro Talks Social Media And Her Iconic Hair Evolution

Carly Incontro is YouTube’s down-to-earth content creator and the cool girl that we adore. Not only is she kind and funny, but her perfect blonde locks are the epitome of hair goals. I had the pleasure of talking to Carly and getting to learn more about her journey in the digital space and how she has rocked every hair color in the book.

How did you get your start on Vine and YouTube?

I think somebody tweeted a Vine link when it came out and I think from there I just downloaded it and kept making videos throughout high school and even in college I'd make videos too. It was just an easy way to make short videos and it was so easy using the app. Then I moved out to LA because of Vine and so did my best friend, Erin [Gilfoy] who I share a YouTube channel with. So we were already just having fun together and we decided to start a channel and at the same time, all my friends were doing YouTube as well. So we're still doing that and it’s been a pretty easy transition from Vine to YouTube, just because it was so natural.

Did you always know that you wanted to be a content creator?

No, I didn't even know that was even a thing really. Even when I was doing Vine, I was aware of YouTube, obviously I watched YouTube, but not how I do now. I didn't even know people got paid on YouTube or anything. So it kind of happened gradually, but now that I'm doing it I can't imagine doing anything else. I mean, at one point I literally had an EMT certification, I was all over the place I was working at Target-which I absolutely loved by the way, best job ever. I feel like it's so fun to be able to post whatever you really want, granted people have to like it, I guess, and hopefully that sticks for a while, but yeah, it's been great.

What inspires your content?

It just really depends. I feel like it's a tough question because Erin and I just vlog really. I mean, right now we can't really do that because of COVID and everything. I feel like for us, it's just fun to film moments as they happen. Even if we don't have content, we'll try to think of something to film. I always get the most excited when something genuinely funny really happens and I get it on camera. I love that people can watch that and have fun with it too. I think that's the best part. 


You launched a clothing line named CANDE with Erin. How did that come about and what has been your favorite part so far?

It's funny because the name CANDE was actually a code for a brand deal we were doing, and one of us, I don't remember who it was thought that would be a really good name because it's a mix of our names, Carly and Erin, and it's pronounced like candy. So we were like, "That's a good name for merch!" So we just kind of started doing that. I feel like Erin is actually really more on the creative side with it. I'm not an artist, I cannot visualize clothes. I feel like I have no fashion sense, but Erin is really good at coming up with a lot of the ideas. My favorite part is seeing people wear them. It's really cool when people tag us, and send videos and we get to see that they're wearing stuff with our name on it. I genuinely love that, I remember the first time we ever made merch and people started tagging us, it was the craziest feeling because we're not in the fashion industry, I never thought I was going to create any type of clothing or anything! It was really cool.


How are you able to balance your friendship relationship and your professional relationship with Erin?

It's not been hard at all, it's really interesting. I'm sure if we were working in a harder environment or something, maybe something would come up, but we're very balanced. We're both just very easy going. So I feel like if one of us has an idea and if the other person doesn't like it we'll kind of just work on it together to make it a good idea. We're very similar, but we're also very different. I feel like that works in our favor a lot and being creative with someone for me is really helpful. I don't know if I could have done this this long, just on my own. It's definitely good, we never really fight or anything!

What is something a lot of people would be surprised to know about you?

I don't know if people know this or not, but I have not seen my natural hair color since probably elementary school. I feel like that's pretty interesting.

You've gone through a lot of hair transformations. What started your hair evolution?

My mom always dyed her hair, a reddish color, like a reddish auburn. I remember around maybe sixth grade I started doing a reddish color, but it was a very brown red. It wasn't anything crazy. Then in middle school, I went jet black and I had my emo goth phase, which still is lingering a little bit here and there. Then I saw Haley Williams on the cover of AltPress in high school and she had her bright orange hair. I was already a fan of Paramore, but I was like, "Oh, THAT'S what I want my hair to look like!" and I went to my best friend's sister who was a hairstylist and she did it for me and it was so bright orange.
I went to school the next day and half the people were like, “Oh my gosh, I love your hair,” and the other half were like, “Whoa what did you do to your hair?” I really liked it and I kept it like that for a while and I just kept messing with different dyes. Red is really hard because it fades to a copper which I hated. I always wanted it to be super vibrant, and then I finally found a hair dye that would do a bright red. I think it was absolutely horrible for my hair, but for some reason it never really damaged it. Every hairstylist I go to now cannot believe that I used that type of dye on my hair for that many years, and my hair stayed fine. Around two years ago I went blonde but I had the red for maybe 12 years and it was definitely a staple.

What made you decide to go blonde?

My hair would always fade to red pink, almost like an Ombré and the bottom would just get super light and it didn't turn blonde, but it was just very light pink, almost not pigmented. I remember I put on a beanie and it looked like I had blonde hair. Then one time Erin and I were at our friend Corinna's [Kopf]  house and she has a bunch of wigs. So I just put on this blonde wig and I was like, "I should just do this!" I think Erin too said I should go for it. Erin and I actually tried to dye my hair blonde on our own which we both knew wouldn't work because we weren't using bleach. It was just horrible, but we filmed it. It was a good video but my hair looked absolutely awful, and it was right before I went home for Christmas. So the same girl who did my hair a bright orange then dyed my hair blonde when I went home and fixed it.

What has been your favorite moment in your career so far?

I think my favorite part is just being able to travel with friends. When you go with your friends and you get to stay in la cool hotel and you're getting paid to post about it, I think that's absolutely wild. That's the stuff I really look forward to because it's so fun and you're just surrounded by people who are always laughing and you have a job to do. I remember one time we went to Minnesota to do the Super Bowl and there were five or six of us and it felt like we were on a school field trip or something. We would all pile up in a bus in the morning and go to where we needed to go. I just love the community aspect of what we do. I think that's definitely one of my favorites for sure. Even doing stuff like this interview, I think it's really fun to be able to just talk and always have something going on.



How do you take care of your mental health while having a career in social media?

I feel like we don't get very much negative comments or hate, but I do go to therapy. I've been going to therapy for probably, maybe three or four years. That's helped a lot and I honestly feel like it helps having a partner because you can vent about it together or talk about it and someone's always going to have a better perspective.

What is one thing you want to accomplish in your career?

In my opinion it's smart to start something else while you're doing YouTube, just because you never know what's going to happen. Once you have an audience, I think it's important to branch off and create something else. I'm sure Erin and I both have the same mindset about it but we just have no idea what to do yet. So that's something that I definitely want to accomplish. Just creating something because a lot of YouTubers will create things like, perfume, or a book, or music, which I think is so smart because the more, the better in my opinion. It's tough because I didn't even know that YouTube was a thing before, so I feel like I turned my hobby into a job and now it's like, wait, now I should do something else. I just don't know what it is yet because my hobby was making videos!

How have you been spending your quarantine and tending to your mental health?

It's definitely tough. It's hard but I'm so lucky that I can still work and have a job and make money because a lot of people don't. I definitely am extremely grateful for that and I don't take that for granted at all. The downside is Erin and I had to change our video format because  we're staying home. It's tough because usually we just post vlogs, but now every video is basically thought out around something. We used to post our sit-down videos every Sunday, but now every single video is that. It's not hard to do them at all, it's just hard to think of an idea that people would want to watch and something that doesn't feel like we've done it a million times, but there's definitely some videos that are themed the same. We always do our Starbucks drive-through videos. It's fun for us because I love trying new stuff at Starbucks. It's definitely been hard during the pandemic to come up with ideas and everything, but honestly I've been okay during everything. It's just tough because I'm such a people person and I'm so used to being around a hundred friends at all times and I used to literally never be at my apartment and now it's a complete change. I think it's good in a sense, it's just kind of a slow down and I'll never take it for granted again.

What has been your favorite video that you've filmed with Erin?

I feel like there's so many different moments in videos that I really like. I think for both of us, one of our favorite videos together was when we followed our friend Jeff [Wittek] around for the day. It was just fun for us because we genuinely had no idea what he did all day because he's such a mystery to us. It was so fun, his personality is really funny in my opinion, because he's just dry and funny, but in an intimidating way, and Erin and I are more kind of bubbly.

Another one of my favorite moments is when Erin had a candle burning in her apartment and I don't know what happened, but it was sitting on her stove and it looked like the whole thing caught on fire. The whole top of the candle, all of the wax was just in a flame. It was pretty big, and I'm so happy that she called me over, she saw it and was like, “Oh my gosh, turn on my camera!” So we started filming it. We didn't understand what was happening, and she put it under the faucet and her curtains almost caught on fire. I'm glad nothing happened, but watching it back, I'm so happy we caught that on camera because it just shows how real of a moment that was. I was actually freaking out, but also laughing at the same time but it really scared me. I bought a fire extinguisher right after that. 


What is some advice you would give to someone looking to follow in your footsteps?

I feel like for YouTube it's so important just to be consistent. I think that's the most important thing, and to just be yourself. One of my favorite things, for some reason, is to type in daily vlogs and watch people who have less views or have just a couple hundred viewers. I think I just like watching people live their lives, I think a lot of people do. That's why the Kardashians exist. Obviously they're on a reality show but reality TV is reality because people like to watch people live their lives. In the vlogging sense, I just feel like it's important to be consistent and to be completely yourself. The more that you open up and show your real personality, people are really drawn to that. I think there's a big connection there and it helps people not feel alone. I know I've made a couple of videos where I talk about my experience being in therapy or my anxiety, or what's actually bothering me, and it's so crazy seeing how many people are happy that you posted it and that can relate, and to me that's the most important thing.
Just stay consistent, but it's hard not to burnout too. If you feel sick of it, take a break, I think it's okay to. I know I just said stay consistent, but you have to take that into consideration too. I feel like a lot of YouTubers after maybe the two or three year mark start to get really burnt out of it. Thankfully we haven't yet. I think because we're filming our lives and it's not as hard to do. Also just take every comment with a grain of salt. It's interesting that you can get so many good comments but that one bad comment will stick with you. I know that sounds like a cliché thing to say, but it's so true.

Do you have a hair care routine and how has Fanola played a part in it?

You guys sent me a mask that was really amazing, and it was really helpful to me, especially at the time because my hair was literally breaking off because of the bleach and probably the past 15 years of dying my hair. Also the purple shampoo worked really, really well for me, it was probably one of my favorite purple shampoos!


I had a fantastic time getting to know Carly. You can follow her Instagram @carlyincontro and subscribe to her YouTube channel HERE and subscribe to Carly & Erin’s YouTube channel HERE!